Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

Jimmy Choo Opens New Men's Store in London

Covering two floors and 1,200 square feet, the store is set in an historic Georgian townhouse at 35a Dover Street.

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fashion-scoops/news

MEN ONLY: Jimmy Choo has opened the doors of its new men’s boutique in London, replacing the previous shop in Burlington Arcade. Covering two floors and 1,200 square feet, the store is set in an historic Georgian townhouse at 35a Dover Street and houses a complete assortment of Jimmy Choo men’s accessories. Flashes of red punctuate a masculine color scheme of black, charcoal and silver, while marble and leather contrast with felt, tweed, velvet and zebra hides. Vintage and antique furnishings, including a marble-topped, mirror-edged working bar on the lower ground floor.

The brand will celebrate the new shop with a small party next week, followed by a larger event during the London Collections: Men shows in June, at which a big name DJ is expected to play. Jimmy Choo’s on-schedule presentation will take place the next day on Monday June 17.

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