WWD.com/fashion-news/fashion-scoops/jessica-simpson-maternity-line-expanding-6601703
fashion-scoops
fashion-scoops

Jessica Simpson Maternity Line Expanding

For spring, her maternity collection with Destination Maternity Corp. will be in more than 800 doors.

JESSSICA’S WIDENING SPHERE: Jessica Simpson is in expansion mode. Not only is she expecting her second child, but her maternity collection with Destination Maternity Corp. is growing at a fast clip. For spring, Simpson’s maternity line will be in more than 800 doors, up from the current 350 points of distribution, which include Destination Maternity, Motherhood Maternity and Macy’s.

“I am so [pleased] this collection is growing and I am able to give even more women access to comfortable, fashionable and affordable maternity wear,” Simpson said. “We have designed a collection that is everyday chic, from bright jersey knit dresses to dressed-up denim. I’m looking forward to wearing my favorite pieces during this pregnancy.”

Simpson launched her maternity collection in fall 2012 through an exclusive licensing deal between Camuto Group, the master licensee for Simpson, and Destination Maternity. Spring 2013 is the third delivery.

“Jessica resonates with women everywhere and the response to her maternity collection has only reaffirmed this connection,” said Chris Daniel, president of Destination Maternity Corp.