fashion-scoops
fashion-scoops

Jermyn Street Heads Back to the Future

Bespoke films reveal tips on stylish dressing during London Collections: Men.

View Slideshow

SPEAKING JERMYN: The luxury shopkeepers of Jermyn Street and St. James’s showcased their history and traditions with a series of films during a collective presentation during London Collections: Men.

Three soldiers from the Irish Guards regiment stood sentry at an exhibition showcasing seven black and white films with experts from the Jermyn Street community discussing the finer points of men's dressing and grooming. Christopher Mundy of Budd Shirtmakers shows how to fold the perfect pocket square, while Nicholas Payne-Baader of Lock & Co. discusses hats and hat etiquette. Barber Carmelo Guastella imparts tips on how to get the cleanest shave possible, while Captain Martin Brennan of the Irish Guards offers a step-by-step tutorial on how to achieve a perfect shine on shoes.

There was also a show of products from St James’s brands including Trickers, Bates, Turnbull & Asser and Floris, who are longstanding residents in the neighborhood. Newcomers such as Tiger of Sweden, Osprey and Sunspel, also took part.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false