Jennifer Aniston in Deal With Living Proof

The actress will serve as spokesperson and product creator for the hair care company.

Jennifer Aniston

Jennifer Aniston

Photo By Gareth Cattermole/Getty Images

A HAIRY DEAL: WWD has learned that Jennifer Aniston has inked a deal with Living Proof, the Massachusetts-based hair care company, to serve as a spokesperson and product creator. It’s been a busy few months for the actress — in addition to her engagement to boyfriend Justin Theroux, she is reportedly in pre-production with an untitled Elmore Leonard project with Dennis Quaid and “Miss You Already,” which will co-star Toni Collette. Living Proof chief executive officer Jill Beraud did not return calls for comment. It’s not Aniston’s first foray into the beauty creator world — she launched her first fragrance with the Falic Fashion Group in 2010. She also appeared in advertising for a L’Oréal hair spray in the Nineties.

When she launched her fragrance in 2010, Aniston reflected on the creative process. “The way I was approached, given such involvement, I never felt like, ‘Oh, gosh, I shouldn’t do this,’” she said at the time. “And if something is good, it doesn’t matter if the marketplace is crowded. I thought it was an opportunity to go behind the scenes, and if it feels good, why not go for it? It’s like being a producer and knowing the writers and stirring up ideas as opposed to being an actor for hire.”

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false