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ATLANTA — Now in its 22nd year, Jeffrey Fashion Cares packed in Atlanta’s fashion aficionados Monday for an evening of fall fashion from Jeffrey and to raise money for Susan G. Komen Greater Atlanta and the Atlanta AIDS Fund.
The event was held downtown at the American Cancer Society Center. During the preshow live auction, guests bid on several trips and a Cathy Waterman custom ring. A night in Los Angeles at the Elton John AIDS Foundation’s Academy Awards viewing party in February 2015 raised $16,000, while a bidding war for a trip for two to New York Fashion Week topped out at $12,000.
The annual fashion show featuring the latest from Jeffrey included looks from Erdem, Proenza Schouler, Oscar de la Renta, Céline, Manolo Blahnik, Ashish, Chanel, Saint Laurent and Christian Dior. Jeffrey Kalinsky said his favorite piece was a frothy pink tulle evening dress with a paillette bodice by Ashish. “It reminds me of happier times,” he said.
While Kalinsky said he is not a trend person, he said top looks in his stores include motorcycle jackets, velvet, capes, prints, leggings and the use of white in fashion. For example, the show included a white lace dress by Saint Laurent with black tights, and a black and white polka dot gown by Oscar de la Renta. Other onstage looks included leather dresses, flouncy skirts, leather leggings, boots and short skirts with black tights.
The Jeffrey Fashion Cares team called this year’s fund-raiser “Prevention in Pairs” in recognition of 22 years but also to honor both beneficiaries of the $600,000 the event will raise, said Lila Hertz, one of three cochairs. Louise Sam and Jeffrey McQuithy are the other two.
Plus, said Hertz, “It always takes two to move through a difficult illness like AIDS or breast cancer, so we figured what better theme to celebrate our 22nd Jeffrey Fashion Cares.” Hertz, a breast cancer survivor herself and a Jeffrey shopper, added, “Between the Atlanta and New York Fashion Cares, they have given away over $12 million.”