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Jean Patou to Return to Fashion

The brand stopped producing couture in 1987.

PATOU REDUX: Jean Patou is about to swing back into fashion, the label’s vice president, Bruno Cottard, revealed during an interview with WWD.

“We already have plans, we have ideas and know what sort of fashion we would like to do — and even consulted designers, who are all excited because no matter what school they’ve done, for them Patou is an enormous reference,” he said, stopping short of specifics.

Karl Lagerfeld, Jean Paul Gaultier and Christian Lacroix are among those to have designed for the house before it stopped producing couture in 1987.

Cottard said he’d like Patou to make its return on the fashion scene during the Paris collections a year from now.

The Patou brand — including both fashion and fragrance — is owned by London-based Designer Parfums, which acquired the business from Procter & Gamble Co. in the summer of 2011. P&G, for its part, purchased Patou from Jean Patou SA in 2001.

In fashion, Jean Patou is best known as one of the early sportswear pioneers. He also introduced the ankle-length cocktail dress in 1929 and was an early proponent of accessories.

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