Jay-Z's Game... Fine Art... Speaking of Gucci...

Jay-Z is launching his first book, “Decoded,” with a scavenger hunt of sorts sponsored by search engine Bing — with Gucci in on the game.

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THEO FENNELL’S SILVER STREAK: The British designer known for fine jewelry made with opulent precious stones is turning his hand to silver jewelry. This week, Theo Fennell launched a collection of highly crafted silver designs, called Alias, at Harrods. “I’d always wanted to do a silver collection, but I didn’t want to lose my design integrity or craftsmanship,” said Fennell, who was showing off the collection on Thursday morning. “It’s not a fashion range – I wanted it to have some permanence and be worn by people for years.” The collection includes several different lines, such as Mamba, made up of bracelets and charms fashioned from silver snakes; Bees, with rings and silver charms embellished with delicate bee figures; and Heroes & Villains, chunky rings carved into images of the famous and infamous, such as Gandhi, Che Guevara and Lenin. Prices range from 75 pounds, or $120 at current exchange, for a silver snake charm to 895 pounds, or $1,444, for a key-shaped pendant with a skull on top. Along with Fennell’s London stores and Harrods, the collection also sells at Selfridges in London and Harvey Nichols in Manchester. Fennell said he plans to launch the collection internationally next year.

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