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Jay-Z's Game... Fine Art... Speaking of Gucci...

Jay-Z is launching his first book, “Decoded,” with a scavenger hunt of sorts sponsored by search engine Bing — with Gucci in on the game.

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ALL FOR ART: Cynthia Rowley’s been on a major collaborative kick lately, especially when it comes to the arts. She wrapped up a performance-based exhibit for “MOVE!” at MoMA PS1 two weeks ago, with artist Olaf Breuning, and just revealed that the two are re-creating the installation for Art Basel in Miami next month. But first comes a collaboration with online gallery LittleCollector.com, which launches with a preview party on Saturday at New York’s Salon 94 gallery. (The official debut, however, takes place on Dec. 13.) The Web site, which features contemporary art for children, includes two of Rowley’s “Slim: A Fantasy Memoir” drawings. For the full story on LittleCollector.com, founded by art consultant Chrissy Crawford, see WWD.com.

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