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Jaeger Shoots Campaign at Kensington Palace

The brand shot its fall men’s and women’s ad campaign in various places on the palace grounds.

A behind the scenes shot of the fall Jaeger ad campaign shoot

A behind the scenes shot of the fall Jaeger ad campaign shoot.

Photo By Courtesy

A PEEK INSIDE THE PALACE: Kensington Palace, Princess Diana’s former residence, may well be the eventual home of the Duke and Duchess of Cambridge, but for a few hours late last month it belonged to the British brand Jaeger. The brand shot its fall men’s and women’s ad campaign in various places on the palace grounds. Aitken Jolly, under the direction of Stuart Stockdale, Jaeger’s design director, shot the color campaign. “It rained as soon as we got started — but then it cleared, and we were able to capture the most beautiful, moody sky,” said Stockdale, who says he regularly does his research at the vast Royal Ceremonial Dress Collection, which is stored there. “I’ve always delved into the archive, and used it as a source of inspiration,” says Stockdale of the archive, which includes outfits worn by royals from King George III to Princess Diana. The campaign was shot along the avenues inside the palace gates, and by the topiary gardens, and the models were Melissa Tammerijn and William Eustace. The media plan is still being finalized, but the campaign will most likely break in September in a British weekly magazine.

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