Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Jade Jagger Returns to Jaipur

The jewelry designer is to sell her wares at new concept store.

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fashion-scoops/news
Jade Jaggers disco ball ring

PRECIOUS PREMIER: Jade Jagger is going back to her roots. The jewelry designer's new point of sale will be located at Jaipur Modern, billed as Jaipur's first concept store, a 4,300-square-feet venue set to open on Nov. 15.

"All our jewelry is made in Jaipur, so it’s great to have an opportunity to be there," Jagger said at the presentation of her new collection in Paris on Wednesday night, adding that the city known for its ancient artistry "deserves to have a jewelry mecca."

Jagger owns three freestanding stores: in Morjim (North Goa), London and Ibiza, the latter a boutique-cum-studio she opened in June to expand her bespoke line.

This season, the designer worked predominantly with gold and precious gemstones, presenting a fun collection loosely based on the wild west, including "Seventies midnight cowboys and Eighties buffalo boys and girls, ballrooms and bordellos," as she put it.  This translated, among other styles, into disco balls crafted from a sparkling mix of rubies, amethysts, yellow sapphires and black and white diamonds, set in gold.

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