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STYLE CONSCIOUSNESS: To kick off its Earth Day celebration at its SoHo store, Bloomingdale’s is taking a chance on up and coming “eco” designer Carrie Parry, who has had stints at Jonathan Saunders, Marc Jacobs and Norma Kamali. “She’s a local designer, and we believe our SoHo store can be a launching pad for talented New Yorkers,” said Stephanie Solomon, Bloomingdale’s vice president of fashion direction. Parry will hold a trunk show Thursday through Sunday, with a spring capsule collection exclusive to Bloomingdale’s, as kind of a prelude to the launch of her first full collection in the fall.
Parry’s line emphasizes sustainability in multiple ways. It’s sourced from recycled, organic and carbon neutral textiles from domestic suppliers and artisans around the world, and is manufactured in New York City. Also, it’s built on the concept of interchangeable and detachable pieces and designed for versatility — day to night, season to season — so there’s more wear out of the garments and less need to buy additional ones.