Fashion Scoops

+J Prepares for Fall Debut

by WWD Staff

Posted Thursday August 13, 2009

Last Edited Wednesday September 02, 2009

From WWD Issue 08/14/2009

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An image from the +J advertising campaign.

Photo By David Sims

Launch Slideshow 2 images

JIL’S RETURN: Uniqlo and Jil Sander have finally set a date for the German designer’s long-awaited fashion comeback. The Japanese chain will start selling the +J collection in the United States and the United Kingdom on Oct. 1 and in Asia on Oct. 2. Prices range from 1,990 yen, or about $21 at current exchange, for a stretch t-shirt to 14,900 yen, or $155, for a Chesterfield coat. Photos of the products, including tailored shirts, button-down jackets and sweaters, leaked online earlier this week. But on Thursday, Uniqlo unveiled a couple shots from the line’s new advertising campaign, which will break August 24 in GQ Japan. Shot by David Sims, it features black and white images of windswept models Sean Opry and Isabeli Fontana.

Click to see a second image from the +J advertising campaign>>