Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Jeff Rudes, Joe Zee Fete J Brand's Fall Collection

The J Brand founder and ceo and Elle creative director co-hosted a dinner on Wednesday night.

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J BIRDS: J Brand founder and chief executive officer Jeff Rudes and Elle creative director Joe Zee co-hosted a dinner at Petite Ermitage on Wednesday night to fete the fall collection. Guests Mena Suvari, Ali Larter, Aubrey Plaza, Byrdie Bell, Katie Lowes and Jessica Joffe showed up in season-appropriate leather and wool, as did stylists Karla Welch, Jessica Paster and Cher Coulter. Suvari was already embracing the cooler climes of Chicago, where she’s filming the series “Chicago Fire.” Throughout the evening, guests were encouraged to add a #fallforjbrand hashtag to their Instagram photos, which then popped out of a portable printer tableside. “I’m a social media expert,” joked Rudes, who admitted he’s still trying to figure out how to use Facebook.

RELATED STORY: J Brand Opens Store in Japan >>

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