Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Italian Brand Ter et Bantine Heading to Paris Fashion Week

The show will take place on Sept. 25 at 12:30 pm at the Palais des Beaux Arts.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

HEADING TO PARIS: Despite the efforts of the Italian Chamber of Fashion — and Giorgio Armani — to keep Italian brands showing in Milan, Ter et Bantine said Thursday it is decamping to Paris. The show will take place on Sept. 25 at 12:30 pm at the Palais des Beaux Arts.

“The decision to move the Ter et Bantine show to Paris is motivated by the strategic necessity of maximize the brand’s internationalization,” said David Agus, chief executive officer of GFM Industria, which controls the fashion house. “The request came specifically from our clients and international partners. Nowadays, 80 percent of the brand’s turnover is made outside the country and the collection designed by Manuela deserves maximum visibility.”

The company applied the same strategy last September, when Hache, the contemporary brand sister to Ter et Bantine, made its debut during New York Fashion Week with a runway show at Pier 59 Studios.

Miu Miu and Valentino are expected to show in Paris for spring, while Costume National will unveil its women’s spring collection in Milan in September, after more than 20 years of showing in Paris.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or