Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

I.T to 'Take Over' Selfridges for Anniversary

The Hong Kong fashion conglomerate and licensee is bringing seven of its in-house labels to London.

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Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops

I.T GIRL: I.T Group, the Hong Kong fashion conglomerate and licensee, is bringing seven of its in-house labels to London as part of a “take-over” at Selfridges to celebrate I.T’s 25th anniversary. The seven Hong Kong street fashion brands, which have never before been sold in the U.K., are part of I.T’s portfolio of young contemporary brands that are aimed at a fashion- and budget-conscious consumer. Set over 2,500 square feet on the ground floor, the brands on offer include Izzue, b + ab, 5cm, Chocoolate, Fingercroxx, Aape and Mini Cream. The brands have also created exclusive “Selfie”-branded products in Selfridges’ trademark yellow and black, including a sweatshirt, bobble scarf, beanie hat and canvas tote, and cases for the iPhone and iPad.

The I.T pop-up will launch on the first day of London Fashion Week — Sept. 13 — and be in situ until Oct. 7.

I.T will also partner with Galeries Lafayette in Paris on a retrospective of archive pieces from the luxury brands it operates in Asia — including Maison Martin Margiela, Ann Demeulemeester and Comme Des Garçons. In addition, the company is working on a global project with art and design schools from across the world, including Parsons The New School for Design and Central Saint Martins, to be exhibited in Beijing.

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