Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Issey Miyake Lends His Support to Tokyo Olympic Bid

Tokyo has set its sights on hosting the 2016 summer Olympics - with a little help from the fashion community.

fashion-scoops/news
Issey Miyake Dresses

Three mannequins clad in monochromatic Issey Miyake dresses from the designer’s A-POC collection.

Photo By Courtesy Photo

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TEAM SPIRIT: Tokyo has set its sights on hosting the 2016 summer Olympics - with a little help from the fashion community. At the Beijing games, the Tokyo bid committee has devoted a small corner of its showroom to fashion.
The display features three mannequins clad in monochromatic Issey Miyake dresses from the designer's A-POC collection in the Olympic hues of green,yellow and red. The dresses are cut from specially designed tubes of double-layered knit fabric, which have been stretched into geometric backdrops for the garments.  "[Miyake] is very excited about the possibility of having the Olympics in Tokyo," said Robert Magyar, vice president of Weber Shandwick, which is representing Tokyo’s bid. "He actually started sponsoring the bid on his own and is trying to gather friends and other famous people in favor of it. He’s almost like a volunteer except he's a top designer." Miyake also designed exclusive Pleats Please scarves and neckties for members of the bid committee in red, green and blue. The International Olympic Committee (IOC) will select the final host city at its meeting in Copenhagen, Denmark next year. The three other contenders are Chicago, Rio de Janerio and Madrid. "[If] we host these Olympics in 2016, you can enjoy city life in addition to the games," said Mihoko Nakagawa, the Tokyo bid committee’s communications director. "Like great fashion."
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