Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Iris Apfel Collaborates with eyebobs

The ninety year-old style icon has begun collaborating on an eyewear collection with eyebobs to roll out in 2013.

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Red ‘Iris’ frame by eyebobs

IRIS APFEL’S NEW GIG: It’s hard to visualize Iris Apfel without her signature, very big, very round glasses. This spring, a similar style will be available for the 90-year-old style icon’s minions: eyebobs, the eyewear company specializing in reading glasses, will release a limited-edition frame inspired by Apfel, dubbed, naturally, the Iris.

 

Though Apfel merely served as the frame’s inspiration, she has already begun collaborating on designing a full “eyebobs by Iris Apfel” collection which will include readers, sun readers and polarized sunglasses to roll out in 2013. Prices will range from $75 to $99.

 

“In Iris we found the perfect partner,” said Julie Allinson of eyebobs. “Her enthusiasm and energy catches fire... She is sassy and has a sense of humor, and she’s a woman that knows what she wants. There’s no wishy washy.”

 

The limited-edition Iris frame, available in three colors, will be available in January online at eyebobs.com and at specialty retailers and optical shops. Proceeds will benefit Lighthouse International, one of Apfel’s favorite charities.

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