LINDSAY LOHAN’S LAST LAUGH: While millions of viewers giggled at Lindsay Lohan’s mock eHarmony singles video posted Monday on FunnyOrDie.com, they may not have realized the scrutinized starlet was having a laugh at their expense. The 91-second snippet — in which the tabloid bait professes “the perfect mate loves long walks on the beach, car chases on the PCH, antiquing and, er, passing out in Cadillac Escalades” — is actually a commercial for her leggings and hosiery line, 6126, and self-tanner, Sevin Nyne. After all, Lohan combines the number-based names of the brands for her fictitious member ID for the matchmaking service. She also spritzes a can of the tanning mist on her already bronzed face in the video.
“There’s been a lot of really over-the-top rumors in the last week,” said Kristi Kaylor, Lohan’s partner in 6126 and Sevin Nyne. “Instead of responding to the media, we were, like, ‘We have to laugh at it.’”
And so Lohan’s camp contacted FunnyOrDie, the comedy Web site co-founded by actor Will Ferrell, last Thursday. On the following day, Lohan co-wrote the script, and filming took place on Saturday. More than 1,077,600 views were counted in the first 24 hours since the video was posted on Monday. This isn’t the first time Lohan is giving her own twist to guerrilla marketing.
To distinguish herself from the myriad of Twitter users purporting to be her on the microblogging service, she devised her user ID by blending the names of her fashion labels. As the Internet-savvy Lohan reminds people in her singles ad, “I never lose my Google hits — just my underwear.”