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Inès de la Fressange Stars in Allianz TV Campaign

The insurer hopes the fashion icon and former model will add an emotional touch to its latest French ads.

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A shot from the new Allianz campaign with Inès de la Fressange

INSURING STYLE: Insurance group Allianz has tapped Inès de la Fressange as the face of its latest ad campaign in France. A series of five television spots featuring the fashion icon offering insurance advice launched earlier this month and aims to create an emotional link with viewers, according to Allianz. The campaign, which is the follow-up to previous ads featuring actress Charlotte Rampling, was created by Ogilvy.