WWD.com/fashion-news/fashion-scoops/in-the-pocket-7181246
fashion-scoops
fashion-scoops

Kenzo Creates Cover for Google's Nexus 7 Tablet

The creative joint venture was unveiled during a press conference in Paris on Monday.

By

IN THE POCKET: When Google was looking for a stylish cover for its sleek tablet, the Nexus 7, it deemed tapping fashion brand Kenzo its “natural choice,” according to Anne-Gabrielle Dauba-Pantanacce.

The Google France spokeswoman was speaking during a press conference in Paris on Monday, where the creative joint venture was unveiled. Dauba-Pantanacce said: “Kenzo has heavily invested in a digitalized framework to democratize fashion and make it accessible” — an attitude that matches the Internet giant’s own ambitions.

Drawing inspiration from the ribbon fabric of Kenzo’s fall collection, the brand’s creative duo Carol Lim and Humberto Leon conjured a sturdy, multipurpose clutch from PVC, softly padded on the inside to protect content as fragile as a portable device’s high-definition screen.

“It’s inspired by the ribbons we found in Kenzo [Takada’s] archive,” said Leon of the print mimicking the facades of ancient Asian temples.

The custom-made clutch will go on sale via a limited-edition of 50 pieces at Kenzo’s e-boutique for 85 euros, or $115 at current exchange, on Oct. 1, two days after Kenzo’s spring show, which can be followed live on Google+ and YouTube starting at 7:00 a.m. CET.