LATEST LOOK: De Beers unveiled a revamped Web site, available in five different languages worldwide. Boasting enhanced photos, images from the new print campaign and content from industry experts, the digital redesign is part of the jewelry company’s new brand identity. The updated site features behind-the-scenes content and a bridal section providing advice for men seeking the perfect diamond for their future fiancées. A social media functionality also allows fans to “Like” any product on the site, which gets directly linked to their Facebook profile. “The new debeers.com and the accompanying digital campaign mark an important step in our journey to firmly establish ourselves as the quintessential diamond jewelry brand,” said François Delage, chief executive officer of De Beers Diamond Jewellers.
Ads by Google