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IN DEMAND: Brunello Cucinelli SpA only kicked off its road show on Monday but, by Tuesday, sources in Milan said the offer had already been twice oversubscribed. The road show will end April 27 and trading on the Milan Stock Exchange will begin May 3. According to the initial public offering prospectus, the company aims to raise 151 million euros, or $198.4 million, from the offer. Cucinelli is offering 20.4 million shares, or a 30 percent stake in the company (33 percent with the Greenshoe option).