fashion-scoops
fashion-scoops

Barneys New York Launching Holiday Windows on Instagram

The social media-focused launch is intended to ensure that a “A New York Holiday” is accessible to a global audience beyond Madison Avenue, said the retailer.

fashion-scoops/news

IN AN INSTANT: Barneys New York is using social media to expand the reach of its holiday windows. It will launch its holiday windows exclusively on Barneys’ Instagram channel, BarneysNYofficial, at 10 a.m. on Wednesday. The 10-second video clip of each window, which contains no merchandise, will highlight the interactive, multidimensional elements that are featured in the window installation. This represents a first for a major retailer, and the social media-focused launch is intended to ensure that a “A New York Holiday” is accessible to a global audience beyond Madison Avenue, said Barneys.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false