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NEW YORK — IMG Fashion said on Wednesday that it was planning to raise the venue costs for Mercedes-Benz Fashion Week.
For the first time in three years, IMG is upping the costs of spaces at the Lincoln Center site by an average of 8 percent. That means the Theatre venue will now be available for $54,000, up from $50,000; The Stage for $43,000, from $40,000; The Studio for $30,000, from $28,000, and The Box for $16,500, from $15,000 previously.
“IMG is incredibly sensitive to the industry’s needs, and we will work through this with our clients, providing the below-the-line commercial support we have often been able to for designers in need,” Zach Eichman, IMG Fashion’s vice president of global marketing and communications, said.
The prices had remained steady through last year’s transition from Bryant Park to Lincoln Center’s Damrosch Park, which offered new services such as a high-tech Fashion GPS registration and seating system.
“We are dedicated to remaining a solution provider for the industry and have demonstrated that through the capital improvements provided to ensure a modern experience,” Eichman said.
“Unfortunately, with all the expenses and costs associated with the staging of the event, many anticipated and some not, as well as ever increasing commodity prices such as fuel, a small increase was unavoidable.”
The pricing also includes such features as security, lighting, sound, staging, marketing materials and even rolling racks, as well as designated areas for hair and makeup.
“No one likes to pay more, but I know that IMG is taking this increase very seriously and have made it as minimum as they possibly could,” said Council of Fashion Designers of America president Diane von Furstenberg, who has been showing her collections at the tents since 2006.
CFDA executive director Steven Kolb added, “I would be surprised if anybody had any big issue with these marginal increases. I know IMG is really just looking to cover the cost of doing business. It’s not like they are trying to increase their revenue from designers. And if a designer couldn’t afford the increase and presented that case, I’d be surprised if IMG didn’t accommodate them still.”