Iggy Pop Fronts New Paco Rabanne Scent

Black XS L’Excès is due out starting in January.

Iggy Pop with the Black XS L’Excès bottle

Iggy Pop with the Black XS L’Excès bottle.

Photo By Jonas Akerlund

ROCK ON: Iggy Pop is to appear in the advertising for Paco Rabanne’s new men’s and women’s fragrances — called Black XS L’Excès — which are due out starting in January in France. Music video maestro Jonas Akerlund shot the commercial, which will come in versions ranging from 10 seconds to 45 seconds and is to appear on TV and in movie theaters.