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HUNGRY AND THIRSTY: Marvin Traub Associates is branching out. The business development agency founded by the late retailer has launched a consumer food and beverage division that will be headed by newly appointed managing director J. Patrick Kenny. “Traub is expanding its reach to companies within consumer food and beverage as consumers are increasingly defining their lifestyles not just by the fashions they wear, but also the products they eat and drink,” said Mortimer Singer, chief executive officer of Marvin Traub Associates. Kenny was most recently with Drinks Americas Holdings, where he spent more than 10 years. He will be supported by vice presidents Charles Davidson and Brian Kenny. The company is already working with several spirits and non-alcohol brands as well as some entertainment clients.