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Hulanicki Does Asda... Bobbi Brown's Book Learning... Basque-ing In It...

Barbara Hulanicki goes high-low by launching a collection at Asda, the supermarket chain.

A Barbara Hulanicki design for Asda

A Barbara Hulanicki design for Asda.

Photo By Courtesy Photo

HULANICKI GOES BACK TO MASS: London department store House of Fraser might have undertaken the latest relaunch of the Biba label as a contemporary line last month, but the label’s founder, Barbara Hulanicki, has another project afoot. Next month, Hulanicki will launch a 14-piece collection with George at Asda, the private label clothing brand from the Wal-Mart-owned supermarket chain. The Barbara Hulanicki for George collection comprises pieces the designer described as “a reflection of all my favorite silhouettes, prints and signature wardrobe essentials.” The collection will retail from a mere 8 pounds, or $13 at current exchange, for a jersey top to 25 pounds, or $40, for a maxidress. A spokeswoman for Asda said the collection would be a one-off for the fall 2010 season, and will be sold only in the U.K. The Asda collection follows a capsule collection that Hulanicki designed for Topshop last year.

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