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Hugo Boss Fetes Taiwan Flagship

The brand recently opened in the Taipei 101 mall.

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A Boss Selection advertisement featuring Yun-Fat Chow

NEW IN TOWN: Hugo Boss just inaugurated its new 2,500-square-foot store in the Taipei 101 shopping mall. The brand threw an opening party on Friday, enlisting a “hospitality boat” to sail Taiwan’s Keelung Harbor. The event attracted several Asian stars, such as Karen Mok and Kirsten Jen.

The new flagship, which opened in May, sells the brand’s Boss Black men’s and women’s collections and the upscale Boss Selection line. Currently, Hong Kong actor Yun-Fat Chow is starring in Selection advertisements.

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Hugo Boss has 10 points of sale in Taiwan and has had a presence in the market for 25 years.