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Hublot and Depeche Mode Link Up to Benefit Charity: Water

The two parties have worked together on various projects since 2010.

JUST CAN’T GET ENOUGH: Hublot and Depeche Mode are extending their partnership benefiting charity: water, a non-profit organization that aims to bring clean and safe drinking water to developing countries. Ricardo Guadalupe, chief executive officer of the Swiss luxury watch brand, and Martin Gore, a founding member of the British band, were at the Hublot store on Place Vendôme in Paris on Thursday to unveil their latest collaborations. The two parties have worked together on various projects since 2010.

“I still think it’s unbelievable that there are 800 million people in the world who don’t have access to clean water, so anything we can do to help that situation is obviously good,” Gore said. “Charity: water, the way they work is perfect. I just think they’re the poster child for every charity organization.”

To coincide with Depeche Mode’s global Delta Machine Tour, which is winding its way through Europe, Hublot is issuing 250 numbered Depeche Mode Limited Edition 2014 gray steel watches with tone-on-tone calfskin straps decorated with thermo-molded nail shapes.

A one-of-a-kind Depeche Mode Tourbillon skeleton — a grand complication timepiece in a black titanium tonneau case — will be auctioned off at a private dinner in Moscow on March 6.

Hublot has also produced 10 boxed sets containing a signed guitar and a watch, each engraved for a city of significance to the band: Paris, New York, Los Angeles, Milan, Warsaw, Moscow, Zurich, Berlin, Hamburg and…Basildon, the U.K. town where they hail from.

“One quick thing in case people get confused: Basildon is not a city. And we’re not playing there at the end of our tour,” Gore said with a laugh. That did not prevent a collector from snapping up the Basildon set, one of two sold on the spot.

“Our consumer is a guy that has everything, so he wants something a bit particular, different, special,” noted Guadalupe, who estimated that the collaboration with Depeche Mode would net more than $2 million over four years for charitable causes.