Hourani's New Line... Final Cut for Fashion's Night Out... Wise Out...

There’s a new name to add to the list of young designers who have introduced a secondary line: Rad Hourani.

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FINAL CUT: Passersby who come across a manifestation of stylish people invading the intersection of 39th Street between Seventh and Eighth Avenues in New York this afternoon should note it’s all in the name of a good cause. At 5:30 p.m. today, the final scene of a public service announcement for Fashion’s Night Out is being filmed at the location, and the Council of Fashion Designers of America is hoping to drum up as many industry people as possible, from designers and buyers to sample room specialists, sourcing executives, merchandisers, public relations assistants and fashion interns. It will be worth it to not be fashionably late — the first 200 on the set will take home a Fashion’s Night Out T-shirt. The scene will end a days’ worth of filming designers, celebrities and models who will help illustrate the importance of the industry to New York. The commercials will run on television, taxis and online in the run-up to the citywide shopping event on Sept.10, which is organized by Vogue, NYC & Company, the CFDA and the City of New York to get people back into stores and shop.

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