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Hot Topic Taps Into 'Anchorman' Franchise for Black Friday

The retail chain has partnered with Paramount Pictures Corp. to sell merchandise associated with Will Ferrell’s iconic newsman Ron Burgundy.

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HOT TOPIC GETS ANCHOR: Black Friday at Hot Topic is turning Burgundy. The 635-unit retail chain has partnered with Paramount Pictures Corp. to sell merchandise associated with Will Ferrell’s iconic newsman Ron Burgundy and the “Anchorman” movie franchise before “Anchorman 2: The Legend Continues” hits theaters on Dec. 20. The merchandise includes T-shirts, talking key chains, 13-inch Ron Burgundy action figures and Sex Panther colognes, which are the priciest items in the “Anchorman” selection at $36. Hot Topic has been generating buzz for the merchandise with a social media campaign stretching across Instagram, Twitter and Facebook. Window displays will be put up on Wednesday night at Hot Topic stores with pictures of Ron Burgundy at his desk announcing Hot Topic’s promotions as if they were breaking news. The windows will run through Dec. 9. On Friday, the retailer’s employees will be wearing shirts that have the words Black Friday crossed out and replaced with Burgundy Friday, and the saying, “It’s kind of a big deal.” Cindy Levitt, vice president and general merchandise manager at Hot Topic, believes the “Anchorman” tie-in will help Hot Topic cut through the retail clutter as the holiday shopping season kicks off. “It reaches our younger customer all the way to a customer that remembers it [the original movie, "Anchorman: The Legend of Ron Burgundy"] from 10 years ago that might be a little older,” she said. “It’s just broad and funny and kitschy and quirky, all the things we like to be at Hot Topic.”

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