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THINKING BIG: Diesel is making it big in Brazil. On Wednesday, the Italian denim giant opened a 5 million euro ($7.7 million), four-story flagship, housing 8,700 square feet of retail space in São Paulo. And the company is not stopping there. Five more units are planned in the country over the next five years — in Recife, Porto Alegre, Belo Horizonte, Curitiba and Brasilia — taking the number of Brazil locations to eight. The new São Paulo unit features a VIP area, kid’s department, lounge bar with terrace and garden as well as an entire floor dedicated to the company’s designer brands: DDG, Martin Margiela and Dsquared, furnished with its own private elevator.
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