MULTI MAN: From blogger to author to retailer, that’s the path Scott Schuman has taken since he launched The Sartorialist, the photo-driven blog of the fashionably dressed. On Tuesday night, Schuman’s fans converged on Barneys New York to toast his newly released book of the same name by Penguin.
In addition to selling copies of the book — paperbacks and the hardcover “bespoke” edition — Barneys also turned to Schuman to curate a pop-up shop. The shop, The SartoriaLUST, is on the third floor of the men’s store and showcases an assortment of tailored clothing, sportswear and accessories chosen especially for the space. “I was impressed with Scott and the success of his blog and said, ‘We need to do something with you,’” said Tom Kalenderian, Barneys head of men’s wear. “So we worked together to curate the assortment.”
Among the tidbits in the boutique are Boglioli’s double-breasted navy blazer with colorful buttons; an assortment of accessories from Luca Roda embroidered with the SartoriaLUST label, and several items from the famed Al Bazar shop in Milan. “These items embody the vision and style of The Sartorialist,” Kalenderian said.
The shop will remain through the end of the month. And beyond that? Schuman, taking time between signing autographs, said he “definitely” sees an opportunity selling Sartorialist-branded accessories such as scarves, bags and boxer shorts on his Web site or in retail stores.
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