MULTI MAN: From blogger to author to retailer, that’s the path Scott Schuman has taken since he launched The Sartorialist, the photo-driven blog of the fashionably dressed. On Tuesday night, Schuman’s fans converged on Barneys New York to toast his newly released book of the same name by Penguin.
In addition to selling copies of the book — paperbacks and the hardcover “bespoke” edition — Barneys also turned to Schuman to curate a pop-up shop. The shop, The SartoriaLUST, is on the third floor of the men’s store and showcases an assortment of tailored clothing, sportswear and accessories chosen especially for the space. “I was impressed with Scott and the success of his blog and said, ‘We need to do something with you,’” said Tom Kalenderian, Barneys head of men’s wear. “So we worked together to curate the assortment.”
Among the tidbits in the boutique are Boglioli’s double-breasted navy blazer with colorful buttons; an assortment of accessories from Luca Roda embroidered with the SartoriaLUST label, and several items from the famed Al Bazar shop in Milan. “These items embody the vision and style of The Sartorialist,” Kalenderian said.
The shop will remain through the end of the month. And beyond that? Schuman, taking time between signing autographs, said he “definitely” sees an opportunity selling Sartorialist-branded accessories such as scarves, bags and boxer shorts on his Web site or in retail stores.
All Profiles
- Agon, Jean-Paul
- Ahrendts, Angela
- Armani, Giorgio
- Arnault, Bernard
- Beetz, Bernd
- Bertelli, Patrizio
- Card, Wesley R
- Cardin, Pierre
- Chirico, Emanuel
- Cole, Kenneth
- de la Renta, Oscar
- De Sole, Domenico
- Della Valle, Diego
- Dillard II, William
- Dolce, Domenico
- Drexler, Millard
- Edmonds, Scott A
- Elfers, Jane
- Facchinetti, Alessandra
- Ford, Tom
- Frankfort, Lew
- Fung, William
- Gabbana, Stefano
- Galliano, John
- Gaultier, Jean Paul
- Ghesquière, Nicolas
- Gold, James J
- Gould, Michael
- Green, Philip
- Greenfield, Stefani
- Gromek, Joe
- Hilfiger, Tommy
- Jacobs, Marc
- Jeffries, Michael S
- Jung, Andrea
- Kalinsky, Jeffrey
- Karan, Donna
- Kawakubo, Rei
- Klein, Calvin
- Klein, Ron
- Kors, Michael
- Krill, Kay
- Lacroix, Christian
- Lagerfeld, Karl
- Lauder, Leonard
- Lauder, William P
- Lauren, Ralph
- Lee, Mark
- Lundgren, Terry
- Mansell, Kevin
- Marciano, Maurice
- Marciano, Paul
- Markfield, Roger S
- McCartney, Stella
- McComb, William L
- McQueen, Alexander
- Meyrowitz, Carol
- Mizrahi, Isaac
- Montgomery, R Lawrence
- Murphy, Glenn
- ODonnell, James V
- Pilati, Stefano
- Pinault, François-Henri
- Polet, Robert
- Prada, Miuccia
- Rupert, Johann
- Sadove, Stephen I
- Schottenstein, Jay
- Scott, H Lee
- Senk, Glen
- Steinhafel, Gregg W
- Sullivan, Trudy
- Tansky, Burton M
- Traub, Marvin
- Versace, Donatella
- von Furstenberg, Diane
- Wang, Vera
- Wexner, Leslie H
- Wilson, Marcia
- Wiseman, Eric
- Yamamoto, Yohji
- Abercrombie & Fitch
- Adidas AG
- Aeropostale
- Alberto-Culver Co.
- Alliance Boots
- American Eagle Outfitters
- Ann Taylor Stores Corp.
- Armani
- Avon
- Bare Escentuals
- Barneys
- Bebe
- Beiersdorf Group
- Benetton Group SpA
- Berkshire Hathaway
- Bon-Ton
- Bulgari Group
- Burberry Group plc
- Carrefour Group
- Chanel
- Charming Shoppes
- Cherokee Inc.
- Chico's FAS
- Christian Dior
- Clarins Group
- Coach Inc.
- Compagnie Financiere Richemont SA
- COTY INC.
- Delia's
- Dial
- Dillard's
- Eddie Bauer
- Elizabeth Arden Inc.
- Ermenegildo Zegna
- Escada
- Esprit Holdings Ltd.
- Estée Lauder
- EuroItalia
- Fast Retailing
- Ferragamo
- Fossil
- Frederick's of Hollywood
- Galeries Lafayette
- Gap
- Gianni Versace SpA
- Gucci
- Guess
- H&M
- Hanesbrands
- Henkel Group
- Hermès
- Hugo Boss
- Iconix
- Inditex
- Inter Parfums
- IT Holding
- J. Crew
- J.C. Penney
- Jockey International
- Johnson & Johnson
- Jones Apparel Group
- Kao Corp.
- Kellwood Co.
- Kenneth Cole Productions
- Kohl's Corp.
- Kose Corp.
- L'Occitane
- L'Oreal
- L.L. Bean
- Lane Crawford
- Levi Strauss & Co.
- Li & Fung
- Limited Brands
- Liz Claiborne
- Lord & Taylor
- Luxottica Group
- LVMH Moet Hennessy Louis Vuitton
- Macy's
- Maidenform
- Marchon Eyewear Inc
- Markwins International
- Mary Kay
- Mervyns
- Movado
- Natura
- Neiman Marcus Group
- Nexcen Brands Inc.
- Nike
- Nordstrom
- Oscar de la Renta Ltd.
- Pacific Sunwear of California Inc.
- Perry Ellis International
- Philips Van-Heusen
- Pierre Cardin
- Polo Ralph Lauren
- PPR
- Prada SpA
- Procter & Gamble
- Puig Beauty and Fashion Group
- Puma A.G.
- Quiksilver
- Retail Ventures Inc.
- Revlon Inc.
- Saks Inc.
- Sears Holdings Corp.
- Selective Beauty
- Stein Mart
- Swatch
- Talbots
- Target Corp.
- Tarrant Apparel Group
- Tiffany & Co.
- Timberland
- Timex
- TJX Cos.
- Tod's SpA
- Tommy Hilfiger USA Inc.
- Topshop
- True Religion
- Tween Brands
- Unilever
- Urban Outfitters
- Vera Wang
- VF Corp.
- Victorinox AG
- Wal-Mart
- Warnaco Group Inc.
- Wet Seal
- Zale Corp.
- Zumiez
Fashion Scoops
Multi Man... Hot Coco... Tabitha's Turn...
by
Posted Thursday September 17, 2009
From WWD Issue 09/17/2009





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