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HOLLISTER TO SELL SEAVEES: In a merchandising effort to be more relevant to teens, Hollister will feature an exclusive male footwear line from SeaVees featuring signature Hollister colors on twill lace-up and slip-on sneakers.
The exclusive line, which will be available only at hollisterco.com, is the latest effort to move the businesses toward a wholesale model.
Steven Tiller, chief executive officer and chief designer for SeaVees, said, “The designs celebrate the midcentury California dream that inspires both Hollister and SeaVees.”