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New York Ranger Sean Avery, who is known for his love of fashion, kicks off a three-part series on Gilt Man called “Avery’s Rules" today.

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Sean Avery

Photo By Steve Eichner

HOCKEY STYLE: New York Ranger Sean Avery is stepping off the ice and into cyberspace. Today at noon, the athlete, who is known for his love of fashion, will kick off a three-part weekly series on Gilt Man called “Avery’s Rules.” The first, “At Work,” spotlights his favorite products “to dress the modern power player.” A guy’s work apparel, Avery said, should have “a little richness to it. That’s your business. You’ve got to dress the part.” Next week, Gilt will showcase Avery’s top picks for “Going Out,” followed by his choices of what to wear “On the Weekend.”

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