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GRAND DESIGNS: H&M is back at the Grand Palais.
The Swedish high street giant said its fall-winter H&M Studio show would take place on Feb. 26 in the Salon d’honneur of the famous city landmark. The retailer had already used the venue for the party it threw in 2009 to celebrate the launch of Sonia Rykiel’s lingerie collection for H&M.
It is the second time H&M is staging a fashion show in Paris, after its extravaganza at the Musée Rodin a year ago, which drew the likes of Ashley Olsen, Chloë Grace Moretz and Emma Roberts.
This time, there will be no after-party, but the event will be streamed live from 9.20 p.m. CET, with French television personality Mademoiselle Agnès reporting from backstage and front row. Viewers will be able to switch between four live streams to create a personalized experience, a spokeswoman for H&M said.