WWD.com/fashion-news/fashion-scoops/hm-declines-comment-on-beyonc-rumors-6610486
fashion-scoops
fashion-scoops

H&M Declines Comment on Beyoncé Rumors

The singer’s recent Bahamas photo shoot has triggered speculation of an H&M ad campaign.

fashion-scoops/news

GETTING FIERCE: Is Beyoncé crazy in love with H&M? The Swedish high street retailer on Monday declined to comment on reports that the singer was photographed in the Bahamas last week wearing tropical-printed swimwear, in what was rumored to be a campaign shoot for H&M. One of Beyoncé’s backup dancers, Kimberly Gipson, posted a status update on Facebook hinting at a collaboration. According to a screen grab of the post on her official page KiMMiE GEE, she wrote: “First day of rhsl in the Bahamas! Alriiiiiight H&M…Let’s Go!” H&M has previously tapped celebrities as varied as Lana Del Rey, Johnny Depp and Kylie Minogue to star in its ad campaigns.