Women’s Wear Daily
04.16.2014
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fashion-scoops

H&M Announces Design Award Finalists

Contestants are competing for a cash prize and the chance to show their collection at Mercedes-Benz Stockholm Fashion Week.

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FINAL STRETCH: Hennes & Mauritz AB has announced the names of the eight finalists of its H&M Design Award 2013. The Swedish high-street retailer opened the contest to students at 19 design schools in Europe, who are competing for a chance to win a prize of 50,000 euros, or $66,750 at current exchange, and the possibility to show their collection at Mercedes-Benz Stockholm Fashion Week on Jan. 29, when the winner’s name will be revealed. The person selected will also develop items from his or her collection to be sold at selected H&M stores next fall.

The finalists are Alba Prat, from Germany; Daniela Salazar Rodriguez, from France; Eleonora Bruno, from Italy; Erik Litzén, from Sweden; Maia Bergman, from the U.K.; Mark Kenly Domino Tan, from Denmark; Minju Kim, from Belgium, and Thom Barends, from the Netherlands. The jury is led by H&M’s head of design Ann-Sofie Johansson, and includes industry figures such as photographer Sølve Sundsbø and stylist Leith Clark.

RELATED STORY: H&M Denies Comment on Beyoncé Rumors >>

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