POPPED COLLARS: Gant is opening its first pop-up shop this summer in the resort town of Newport, R.I., inside the historic Hotel Viking. The 275-square-foot space, situated off the grand main lobby, will bow at the end of June and close in September. “We chose Newport to open our first American pop-up store because of our deep roots there and our strong ties to coastal living,” said Ari Hoffman, president of Gant USA. Founded in 1949 in New Haven, Conn., and now headquartered in Sweden, the preppie brand is celebrating its 60th anniversary this year and will hold a global company conference in Newport at the end of the summer.
IN THE FRIDGE: Fashion designers have long made their mark using a variety of media, but this summer, Pepsi Co. will try to break into the design world using an unconventional one — refrigerators. The beverage powerhouse has employed members of the streetwear set to put their own stamp on the household appliances — all as part of Pepsi’s bid to recast the image of its AMP Energy Drink as the beverage of choice for the fashion, art and lifestyle crowd. The cross-promotional fridge program has fashion designers, musicians and artists design custom AMP-branded refrigerators, which will be stocked with energy beverages and placed in each designer’s home base to push the drink to customers. The adorned appliances will debut in 25 markets across the country by the end of the summer, including Los Angeles area outfits Crooks and Castles, Rogue Status and DJ Steve Aoki’s Dim Mak record label offices, as well as Huf Clothing in San Francisco and Reed Space in New York City. AMP refrigerators are already in Los Angeles streetwear shops Undefeated and Staple Design. The next custom coolers will debut this month in Hall of Fame and Gourmet stores in Los Angeles, with Flight Club in New York to follow. The marketing push also involves a documentary series that will run on AMP’s Web site profiling influencers of pop culture. The series will include Gen Art’s Fresh Faces of Fashion: Topher Chin, Aoki, Omar Epps and Han Cholo.