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H&M ON THE RUNWAY: Lanvin will stage a fashion show in New York on Nov. 18 showcasing designer Alber Elbaz’s creations for Swedish fast-fashion retailer Hennes & Mauritz, including some one-off customized outfits that will be sold for charity afterward. The event, to be held at The Pierre hotel, will come a day before the opening party for a new H&M unit at the Forum Shops at Caesars in Las Vegas, where the collection will go on sale on Nov. 20 ahead of the rest of the world.
The customized clothes will be put up for auction online after the New York show, with proceeds going to Unicef, a spokeswoman for H&M said. The “Lanvin loves H&M” collection designed by Elbaz and Lanvin men’s wear designer Lucas Ossendrijver spans clothing, jewelry, hats, sunglasses, handbags, footwear and even lipstick. It will arrive in 200 stores on Nov. 23.
H&M has been building anticipation for the holiday selling event by drip-feeding videos featuring Elbaz on social networking sites and YouTube. A short film by “Leaving Las Vegas” director Mike Figgis is due to be posted on H&M’s Web site on Nov. 2.