WWD.com/fashion-news/fashion-scoops/hi-honey-6885607
fashion-scoops
fashion-scoops

Marc Jacobs Launching Honey Scent

With advertising shot by Juergen Teller and a snappy recolored bottle, the designer's Dot fragrance, launched in August 2012, is getting a buzzy little flanker.

Honey by Marc Jacobs

Honey by Marc Jacobs

Photo By Courtesy Photo

HI HONEY: With advertising shot by Juergen Teller and a snappy recolored bottle, Marc Jacobs’ Dot, launched in August 2012, is getting a buzzy little flanker. Called Honey, the fragrance, created by Jacobs and Ann Gottlieb with Firmenich’s Annie Buzantian, has top notes of pear, fruity punch and juicy mandarin; a heart of orange blossom, peach nectar and honeysuckle, and a drydown of honey, golden vanilla and smooth woods. It’s due in wide distribution from Coty Prestige in August, launching just before the designer’s color cosmetics collection with Sephora, which is coming in September. Ads will feature a hero shot of the reimagined Dot bottle. Eaux de parfum in three sizes — $50 for 1 oz.; $71 for 1.7 oz., and $92 for 3.4 oz.— will be offered, as will a 5-oz. body lotion, $45, and a 5-oz. shower gel, $40.