FOR FASHION’S SAKE: The front row at Herve Leger usually boasts a lineup of comely starlets outfitted in the brand’s saucy bandage dresses and, this season’s show, held at the Promenade on Sunday afternoon, was no exception.

Lucy Liu, January Jones, Sophia Bush, Joy Bryant and Lily Collins, each sporting one of the house’s signature skintight sheaths, were on hand to pose for photo-ops and take in the runway presentation.

“The best thing about these dresses is no matter what your figure, they look great on,” gushed Liu, who was attending the show for the first time. And she was fully comfortable in her clingy black number, despite the fact that it was Sunday brunch time. “It doesn’t feel like 2 p.m., it feels like it’s time to go out,” she said.

Jones, for her part, admitted to a bit of hesitation about the whole thing.

“It seemed a little weird when I got out of bed this morning and pulled my body into this tight dress,” said the “Mad Men” actress. “But it’s all for fashion.”