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UNIQLO COMES OUT OF THE COLD: Uniqlo’s upcoming promotion for Heattech, a line of thermal innerwear, sounds like something out of a science fiction movie. On Nov. 18 at Military Island in Times Square, a team of Heat-Techies dressed in silver bodysuits will be scanning pedestrians with a thermograph that reveals the coldest parts of the body. The consumers can then walk over to a giant human vending machine that dispenses free products. Press of a button for men’s or women’s clothing sets in motion models inside the machine, who dance a choreographed routine and dispense a package of Heattech innerwear. Uniqlo is investing $1 million worldwide in the marketing effort with similar events scheduled to take place in London, Paris, Beijing and Seoul. “In Japan we sold 20 million units last year and the plan is to sell 30 million this year. We’re ordering over 200,000 units for the SoHo store,” a spokeswoman said.
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