Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Hermes' Smart Car... Uniqlo's Warm Up... McQ Prints It Out...

HOP IN HERMES: Hermès on Thursday unveiled the tiny Smart car it designed to celebrate the vehicle’s 10-year anniversary.

fashion-scoops/news
View Slideshow
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops

 

UNIQLO COMES OUT OF THE COLD: Uniqlo’s upcoming promotion for Heattech, a line of thermal innerwear, sounds like something out of a science fiction movie. On Nov. 18 at Military Island in Times Square, a team of Heat-Techies dressed in silver bodysuits will be scanning pedestrians with a thermograph that reveals the coldest parts of the body. The consumers can then walk over to a giant human vending machine that dispenses free products. Press of a button for men’s or women’s clothing sets in motion models inside the machine, who dance a choreographed routine and dispense a package of Heattech innerwear. Uniqlo is investing $1 million worldwide in the marketing effort with similar events scheduled to take place in London, Paris, Beijing and Seoul. “In Japan we sold 20 million units last year and the plan is to sell 30 million this year. We’re ordering over 200,000 units for the SoHo store,” a spokeswoman said.

View Slideshow
Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or