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Fashion Scoops

Hermès on Ice... Hindmarch Meets the Queen... Le 55 Opens...

Hermès on Ice... Hindmarch Meets the Queen... Le 55 Opens...

by WWD Staff

Posted Wednesday June 03, 2009

From WWD Issue 06/03/2009

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2155419

SNOW DAY: French luxury goods house Hermès used the occasion of its annual shareholder’s meeting Tuesday to preview its fall-winter advertising campaign, which was shot in the wintry surroundings of Sweden’s Lapland and features a reindeer hauling a sled piled high with orange gift boxes and accessories suspended in giant chunks of ice. At the meeting, chief executive Patrick Thomas told shareholders the Paris-based company has delayed two of its store projects in China and has put in place cost saving measures such as a hiring freeze, except for the leather goods department, due to the current economic downturn.

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