Women’s Wear Daily
04.18.2014
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fashion-scoops

Hermès on Ice... Hindmarch Meets the Queen... Le 55 Opens...

French luxury goods house Hermès used the occasion of its annual shareholder’s meeting Tuesday to preview its fall-winter advertising campaign.

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SNOW DAY: French luxury goods house Hermès used the occasion of its annual shareholder’s meeting Tuesday to preview its fall-winter advertising campaign, which was shot in the wintry surroundings of Sweden’s Lapland and features a reindeer hauling a sled piled high with orange gift boxes and accessories suspended in giant chunks of ice. At the meeting, chief executive Patrick Thomas told shareholders the Paris-based company has delayed two of its store projects in China and has put in place cost saving measures such as a hiring freeze, except for the leather goods department, due to the current economic downturn.

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