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HELPING HAND: A crop of young designers studying at the Polimoda Institute in Florence will be giving big names in fashion a run for their money. To mark the very first fashion week, beginning Thursday and running to June 11, which was organized by the fashion school, a number of major brands such as Emilio Pucci, Ermenegildo Zegna, Salvatore Ferragamo, Hermès, Max Mara and Versace along with galleries, book stores and various shops around town will be lending space in their boutiques for designs created by Polimoda’s students. “This is a clear sign of interest on the part of the most noteworthy brands toward the work of young, emerging designers who carry with them a cultural background full of creativity and stimuli, useful starting points for the development of what will become tomorrow’s fashion collections,” said Linda Loppa, director of Polimoda.
Polimoda offers undergraduate and graduate design master courses in the production, sales, marketing and merchandising sectors of the fashion industry, both in English and Italian. It’s particularly well-known for its specialized courses in fashion marketing and its fashion merchandising program and preps students looking to specialize in accessories. It was founded in 1986 as a joint project cofinanced by the cities of Florence and Prato, along with entrepreneurial associations and the collaboration of the Fashion Institute of Technology in New York.