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RETAIL STIMULUS PLAN: Mitchells & Richards are not only giving their customers hugs, but also a gift certificate for $100 to use toward the purchase of spring merchandise. The gift certificate was attached to a letter from the Mitchell family, which read in part, “Spring 2009 is time for a fresh start….While today’s economy is uncertain, it is arguably more important than ever to dress well….We are here to help you and look forward to dressing you for the great times that lie ahead!” The $100 can be applied to anything in the stores, through August, excluding Hermès and sale merchandise. For inspiration, the letter was sent with the Mitchells & Richards’ spring catalogue.

The company isn’t the only retailer giving away money. Saks Fifth Avenue is offering a $50 gift card when a customer spends $450 in the women’s or men’s contemporary area, and Bloomingdale’s offered a $1,000 bmoney gift card this week to those who spent $2,000 at their designer event Tuesday.


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