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AllSaints Begins South Korea Expansion

The label has opened a store in the Shinsegae Centum City department store in Busan, which bowed earlier this month.

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HEADING TO KOREA: AllSaints has begun its expansion into South Korea by opening a store in the Shinsegae Centum City department store in Busan, which bowed earlier this month. The label has a further four points of sale planned to launch in the country in September and October, in department stores Shinsegae Main and Shinsegae Gangnam in Seoul and a stand-alone store in the Coex Mall in Gangnam. An AllSaints outlet store will also open at Simon Yeoju Outlet in the region.

AllSaints has launched directly in the country rather than through a joint venture or franchise model, and a Korean language transactional Web site, which will offer free shipping and returns, is set to launch at kr.allsaints.com.

AllSaints counts 119 stores globally, with a 12,000-square-foot store at The Forum Shops at Caesars in Las Vegas, which will open later this summer among its latest launches.

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