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Frida Giannini's Asian Tour

Gucci is feeling the love in Asia. On April 21, the brand's creative director will participate in three events in Shanghai before she heads for Seoul.

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HEADING EAST: Gucci is feeling the love in Asia. On April 21, creative director Frida Giannini will participate in three events in Shanghai: a cocktail gathering in honor of Chinese actress Li Bing Bing, who appears in the brand’s new accessories ad campaign; Gucci’s first fashion show in China, where high-wattage guests (including Hilary Swank, Lapo Elkann and Bing, among others) will view the fall 2012 collection and preview next season’s lineup, and a party at the Gucci Club on the Rock Bund, where Gucci Première gowns will be on display and DJs 2ManyDJs, Michel Gaubert, Bryan Ferry and Isaac Ferry will perform.

Giannini will then whirl through Seoul on April 23 to celebrate the reopening of the Gucci flagship there. She will also partake in a lunch at the Korea Furniture Museum, or KOFUM, to inaugurate “Timeless Touch of Craftsmanship: Korean Heritage Meets 91 Years of Gucci Archive,” a new exhibit showcasing 80 samples from the Italian label’s Florentine archives alongside the work of Korean furniture craftsmen, inside a Hanok, or traditional Korean home. The exhibition will run from April 25 through May 12.

KOFUM is composed of assorted Hanoks rescued from destruction, and it currently houses 1,500 pieces of furniture from a 300-year time span.