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Who's Headed to Halston?... Bernard Arnault Inspires Soulja Boy...

Could Halston be prepping for a reboot with BCBG Max Azria Group veterans steering the ship?

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WHO THAT?: The chairman of LVMH Moët Hennessy Louis Vuitton has inspired a rap album. Soulja Boy — the artist behind songs like “Crank That” and “Turn My Swag On” — released his new mixtape, the “Bernard Arnault EP,” to start the weekend and it was downloaded more than 13,000 times by Monday evening. The tape’s second track, “Louis Vuitton,” references LVMH’s flagship brand in one way or another 63 times. One line: “LV Bags, LV pants with that LV sag.…It don’t make no sense why they LV fake, but mine’s real.” But the rapper’s interest in Arnault seems to be more gimmicky than genuine. Sometimes he can remember the chairman’s name, but on at least two of the 10 tracks — “Texas” and “Fire Blunts” — Soulja forgets and invokes “Robert Arnault” instead.

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